Introduction
This Privacy Policy describes how Amruta Food Products (“we”, “our”, “us”) collects, uses, shares, protects, or otherwise processes your information/personal data through our website https://amrutafoodproducts.com/ (hereinafter referred to as “Platform”). Please note that you may be able to browse certain sections of the Platform without registering with us. We primarily offer products/services within India and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection of Information
We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the information that we may collect includes but is not limited to:

  • Personal data/information provided to us during sign-up/registering or using our Platform such as name, date of birth (if collected), address, telephone/mobile number, email ID, and/or any such information shared as proof of identity or address.
  • Transactional information related to your purchases on the Platform.
  • Information you choose to provide on our Platform, such as product reviews or customer service inquiries.

You always have the option to not provide information by choosing not to use a particular service or feature on the Platform. We may track your behavior, preferences, and other information that you choose to provide on our Platform for internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis.

Usage of Information
We use personal data to provide the services you request and to fulfill your orders. To the extent we use your personal data to market to you, we will provide you the ability to opt-out of such uses. We use your personal data to:

  • Assist in handling and fulfilling orders.
  • Enhance customer experience.
  • Resolve disputes and troubleshoot problems.
  • Inform you about online and offline offers, products, services, and updates.
  • Customize your experience.
  • Detect and protect us against error, fraud, and other criminal activity.
  • Enforce our terms and conditions.
  • Conduct marketing research, analysis, and surveys.
  • As otherwise described to you at the time of collection of information.

Sharing of Information
We are committed to protecting your privacy. We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.
We may disclose personal data to third parties only under the following circumstances:

  • Service Providers: We may share personal data with trusted third-party service providers who perform services on our behalf, such as payment processing (payment gateways), order fulfillment and delivery (if applicable), website hosting, data analysis, and customer service. These service providers are obligated to protect your information and are not authorized to use or disclose your information for any other purpose.
  • Legal Obligations: We may disclose personal and sensitive personal data to government agencies or other authorized law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.
  • Protection of Rights: We may disclose personal data to law enforcement offices, third-party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect the rights, property, or personal safety of our users or the general public.
  • Business Transfers: In the event Amruta Food Products is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Platform of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Security Precautions
To protect your personal data from unauthorized access or disclosure, loss, or misuse, we adopt reasonable security practices and procedures. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. We offer the use of a secure server for certain transactions. However, the transmission of information via the internet is not completely secure for reasons beyond our control. By using the Platform, users accept the security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.

Data Deletion and Retention
You have an option to request deletion of your account and associated personal data by contacting us. We may, in the event of any pending grievance, claims, pending shipments, or any other services, refuse or delay deletion of the account until such matters are resolved. Once the account is deleted, you will lose access to it. We retain your personal data information for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, or for other legitimate purposes such as compliance with legal obligations, dispute resolution, and enforcing our agreements. We may continue to retain your data in anonymized form for analytical and research purposes.

Your Rights
You may access, rectify, and update your personal data directly through the functionalities provided on the Platform or by contacting us.

Consent
By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure, and otherwise processing of your information on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. You, while providing your personal data over the Platform, consent to us contacting you through SMS, instant messaging apps, call, and/or e-mail for the purposes specified in this Privacy Policy. You have an option to withdraw your consent that you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention “Withdrawal of consent for processing personal data” in your subject line of your communication. We may verify such requests before acting on our request. However, please note that your withdrawal of consent will not be retrospective and will be in accordance with the Terms of Use, this Privacy Policy, and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.

Changes to this Privacy Policy
Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We may alert/notify you about significant changes to the Privacy Policy, in the manner as may be required under applicable laws.

Grievance Officer
In accordance with Information Technology Act 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name of the Office: [Insert Name, e.g., “The Proprietor” or “Customer Grievance Cell”]
Designation: Grievance Officer
Email: info@amrutafoodproducts.com (or a dedicated grievance email if you prefer)
Address: Amruta Food Products, 330/331/332/1, SUPA, PARNER, Ahmednagar – 414301, Maharashtra, India